The Fantasy Files debuts Saturday on Sporting News Radio

Sporting News Radio Expands Fantasy Sports Content
The Fantasy Files, featuring expert Ladd Biro, begins second season Aug. 21

August 20, 2010 (Scottsdale, AZ) – Fantasy football enthusiasts seeking a competitive edge in their leagues will once again benefit from expert advice and insights from one of the nation’s leading authorities when The Fantasy Files, featuring Ladd Biro, begins its second season this weekend. The hour-long program is broadcast on Sporting News Radio (and SIRIUS 127) Saturday mornings at 9:00 AM ET/8:00 AM CT.

Ladd is a nationally syndicated fantasy football columnist, featured in such leading publications as Sporting News magazine, The Dallas Morning News, Miami Herald and the Kansas City Star. He has been one of the most respected fantasy analysts in the business since his column debuted in 2003. Ladd is also the "Chief Fool" of the popular Fantasy Fools blog (http://fantasy-fools.blogspot.com/).

Sporting News Radio’s Larry Brown is partnered with Ladd on the show. No stranger to fantasy sports, Larry serves as Fantasy Editor of SportingNewsRadio.com.

The Fantasy Files will focus its first three shows on preparing listeners for their all-important drafts -- with a heavy emphasis on draft strategy, rookies to watch, positional rankings, sleepers and key players to avoid.

During the regular season, the show will shift its emphasis to game-day preparation, with Ladd and Larry analyzing developing trends, key injuries and start 'em/sit 'em recommendations. Listeners are encouraged to call or email the show with questions.

In its second season, The Fantasy Files will tie in more online content from the SNR site, including Biro's pre-draft rankings, weekly columns and starters/benchwarmers picks. Larry Brown’s fantasy sports content will be available on the site as well, at SportingNewsRadio.com.

Listeners will also be encouraged to follow Biro's blog content throughout the week, as well as late-breaking Twitter updates -- including Sunday morning actives and inactives, which can make or break your weekend’s matchups.

"I got a lot of great feedback that the show helped our listeners dominate their leagues and win championships last year,” said Biro. “This season, we're starting earlier to make sure we prepare our audience for their drafts, and we'll be adding a few wrinkles online to help them better manage their teams throughout the week as well."