So you didn't think we could make a difference? Think again, Fools.
Commissioner Roger Goodell just apologized for his wrist-slap of Ray Rice, and has imposed an immediate six-game suspension for first offenders in domestic violence and related cases. Do it again and you're out of the league for a year.
Read the full story here: http://www.nfl.com/news/story/0ap3000000384861/article/roger-goodell-apologizes-for-decision-in-ray-rice-case
While it may be a stretch to claim that our "Put Rice On Ice" campaign prompted the change, it sure didn't hurt. I have heard from many fantasy football players and league commissioners who told me they were making Rice ineligible this season. Several newspapers ran my story. And the Chicago Sun-Times wrote an excellent piece in followup to our campaign, which I have little doubt made its way into Goodell's daily news clips.
Regardless, the Commish's decision was certainly fueled by fan outrage. Being the smart man that he is, he asked for a mulligan. Too late for Rice, but the message has been sent to others.
Men don't hit women. Ever.